You can do more stuff on your blog such as collaboration and sharing and you can even link it with your facebook, twitter, flickr and other social media accounts. This way one e-mail can publish your words on multiple outlets.
Click on Edit Sessions to see the screen below: (descriptions are below the image)

A – The name that will be shown at the top of your webpage.
B – A subtitle to your webpage “to boldly go etc etc …”
C – Contributors can post or Anyone can post (you moderate) – Contributors can only post if you name some contributors.
D – Who can comment – you can have no comments at all.
E – You can tick to make your blog private
F – Save your settings
G – This is where you would add contributors
H – You can change the look and feel of the site
I – You can change your sitesĀ address (URL)